GEO + SEO Audit · June 2026

Attune Philadelphia Therapy Group

Mental health therapy · Center City Philadelphia · therapistsinphiladelphia.com

Prepared by REK Marketing & Design

5.0★ · 26 reviews

Your Google Business Profile is live with a perfect rating. Review volume is the gap: 26 reviews vs. 100+ for top competitors.

Solid foundation
59/100
Overall health
66/100
AI / GEO readiness
55/100
On-page SEO
38/100
Local & Maps
Here's how we'd increase your rankings

Three moves lift you fastest, in this exact order

Your team's credentials are real: fully licensed therapists, higher-ed degrees, accomplished authors. But AI search doesn't know you exist, and the Map Pack shows you outside the top 3 for nearly every search. The site has solid bones. The visibility layer is what's missing.

01

Get cited by AI search engines

ChatGPT and Gemini named you in 0 of 8 local therapy answers. Twelve competitors were cited instead. Add FAQ schema, quotable lead sentences, and an llms.txt file so AI can find and cite you.

Unlocks AI visibility
02

Fix the Map Pack gap

You rank #4 or worse in 49 of 49 grid cells for "therapy" and related terms. Review velocity, GBP posts, and category tuning will push you into the top 3 where clicks happen.

Wins local clicks
03

Clean up on-page technical debt

55 pages have multiple H1s, 13 are missing meta descriptions, and 46 have overlong titles. Fixing these basics lifts the whole site and makes every other effort compound faster.

Strengthens the foundation
The bottom line

Strong credentials, invisible to AI

Attune has what most therapy practices spend years building: a team of fully licensed clinicians with graduate degrees, published authors, and a perfect 5.0-star Google rating. The site ranks for 1,157 keywords and pulls an estimated 4,821 organic visits a month. That's a real foundation.

The problem is visibility in the two places that matter most right now. In AI search, ChatGPT and Gemini recommended 12 different Philadelphia therapy practices in our test queries. Attune was not one of them. In the Map Pack, your average rank across a 7x7 local grid is 18-31 depending on keyword, meaning you appear below the fold or not at all for most "near me" searches. The site allows all 14 AI crawlers, but it has no FAQ schema, no llms.txt, and no question-format headings, so there's nothing for AI to quote.

The good news: these are fixable gaps, not fundamental problems. A GEO layer (FAQ schema, quotable content, llms.txt) plus a focused GBP push (review velocity, weekly posts, category refinement) would move Attune from invisible to citable in 60-90 days.

Fully licensed, published, 5-star rated, and AI doesn't know you exist.
At a glance

SUMMARYThe numbers that explain the rankings

147
Domain Authority (rank)
1,157
Ranking keywords
54
Top-3 keywords
0%
AI mention rate
47
Mobile speed score
Working

Real authority to build on

215 referring domains, 468 backlinks, 4,821 monthly organic visits, and a 5.0-star GBP with 26 reviews. The site is indexed, ranking, and earning traffic.

Broken

Technical debt and AI blindness

55 pages with multiple H1s, 13 missing meta descriptions, 46 overlong titles, no FAQ schema, no llms.txt, and zero AI citations in 8 test queries.

Opportunity

A winnable AI and local race

Competitors winning AI citations have similar authority. Adding GEO signals and pushing review velocity would make Attune the most citable therapy group in Center City.

Generative Engine Optimization

01 · GEOHow AI search sees Attune today

AI crawlers can read your site, but they have nothing quotable to cite. ChatGPT and Gemini recommended 12 other Philadelphia therapy practices in our test queries. Attune was mentioned zero times. The fix is structural: FAQ schema, question headings, and an llms.txt file.

Biggest gap · fix first
0/8

Zero AI citations while competitors win every answer

We asked ChatGPT and Gemini 8 local therapy questions. Attune was not mentioned once. Center for Anxiety & Behavior Therapy, Turning Leaf Therapy, Thriveworks, The Couples Therapy Center, and 8 others were all cited ahead of you. The site has no FAQ schema, no question-format headings, and no llms.txt, so AI has nothing to quote.

The fixAdd FAQPage schema to service pages, rewrite subheads as questions, and publish an llms.txt file. Template in Details.
Win · keep it
14/14

All AI crawlers allowed

GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and 10 others can all access your site. No blocks in robots.txt.

Win · build on it
Yes

Organization schema present

ProfessionalService and Organization schema are deployed. Add FAQPage and LocalBusiness to complete the set.

Gap · add it
No

No llms.txt file

This file tells AI engines what your site is about in a single read. Most competitors don't have one either, so adding it is a quick win.

Gap · citability
0

No question headings

AI pulls answers from Q&A-style content. Your H2s are statements, not questions. Rewriting them as "What is couples therapy?" etc. makes you quotable.

AI mention data: ChatGPT (0/6) and Gemini (0/2). Competitors cited: Center for Anxiety & Behavior Therapy, Turning Leaf Therapy, Thriveworks Philadelphia, The Couples Therapy Center, Philadelphia Mental Health Center, The Center for Growth, Walnut Psychotherapy Center, and 5 others.

Competitive landscape

02 · COMPETITIONWho you're up against in Philadelphia

The therapy market in Philadelphia is crowded, but most competitors winning AI citations and Map Pack spots are not dramatically stronger than Attune. They're simply more visible because they've added the signals AI and Google look for.

Competitors winning AI citations Attune: 0 mentions
CompetitorAI mentionsRead
Attune Philadelphia Therapy Group (you)0Not cited
Center for Anxiety & Behavior Therapy (CABT)1Cited
Turning Leaf Therapy1Cited
Center for Anxiety, OCD, and CBT1Cited
Thriveworks Philadelphia1Cited
The Couples Therapy Center of Philadelphia1Cited
Philadelphia Mental Health Center1Cited
The Center for Growth1Cited
Walnut Psychotherapy Center1Cited
Ellie Mental Health (Center City)1Cited

Source: ChatGPT and Gemini queries for Philadelphia therapy, couples therapy, anxiety therapy, and related terms (June 2026). 12 different competitors were cited across 8 answers. Attune was not mentioned in any of them.

Pattern to match

Competitors lead with specialties and credentials

The practices winning AI citations foreground specific conditions (anxiety, OCD, couples) and credentials (licensed, PhD, published). Attune's team has these credentials but they're buried. Surface them in schema, page titles, and quotable lead sentences.

Your opening

No one dominates AI yet

Each competitor was cited only once. There's no runaway leader. The first practice to add FAQ schema, question headings, and an llms.txt file across service pages will start winning multiple citations per query.

On-page & technical SEO

03 · SEOWhat's holding back traditional rankings

The site has solid bones: 92 pages crawled, 81 returning 200 status, and schema already deployed. But a pattern of duplicate headings, missing metas, and overlong titles is dragging down the whole domain. Ordered by impact.

1

55 pages have multiple H1 tags

Critical▾
60% of your HTML pages have more than one H1, confusing Google about what each page is primarily about. Fix: one H1 per page, matching the primary keyword intent.
2

46 pages have overlong title tags

Critical▾
Half your pages have titles that get truncated in search results, wasting the most valuable on-page real estate. Fix: rewrite titles to 55-60 characters, primary keyword first.
3

13 pages missing meta descriptions

High▾
16% of pages have no meta description, so Google writes its own (often poorly). Fix: unique, benefit-led metas under 155 characters for every indexable page.
4

13 pages missing canonical tags

High▾
Without self-referencing canonicals, duplicate content signals can dilute authority. Fix: add self-referencing canonical tags to all indexable pages.
5

27 duplicate H1 instances across 6 page groups

High▾
Multiple pages share identical H1s, making them compete against each other. Fix: unique H1s per page, differentiated by service or location.
6

15 images missing alt text on homepage

Medium▾
Missing alt text hurts accessibility and loses image-search opportunities. Fix: descriptive alt text on all images, especially therapist photos.
7

6 thin pages under 300 words

Medium▾
Thin pages rarely rank and can drag down domain quality signals. Fix: expand with unique, helpful content or consolidate into stronger pages.
8

3 pages returning 404 errors

Medium▾
Broken links waste crawl budget and frustrate users. Fix: 301 redirect to relevant live pages or restore the content.

Core Web Vitals Mobile performance needs work

47
Perf (mobile)
1.7s
LCP mobile
0
CLS mobile
68ms
INP mobile

Source: PageSpeed Insights (June 2026). LCP, CLS, and INP all pass Core Web Vitals thresholds. The overall performance score of 47 is pulled down by render-blocking resources and unused JavaScript. Lighthouse SEO score is 92.

Local search

04 · LOCALThe Map Pack you're barely in

Your Google Business Profile is live with a perfect 5.0-star rating, but 26 reviews is thin for a competitive market. Across a 7x7 local grid, you rank in the top 3 for only 1 of 294 total keyword-location combinations. Most searches show you at position 15-35 or not at all.

Google Business Profile5.0★ rating · Medical Clinic category
26reviews
Review gapTop competitors have 100+ reviews
74to catch up
Profile visibility scorePhone, website, hours, category all set
90/100

Note: Your GBP visibility score is 90/100. The gap is review volume (26 vs. the 50+ threshold for full points). Primary category is "Medical Clinic," which may be limiting visibility for "therapist" and "therapy" searches. Consider adding "Psychotherapist" or "Counselor" as secondary categories.

Do first

Push review velocity

Ask every client for a Google review via text or email after sessions. Target 10+ new reviews in the next 60 days. Velocity matters as much as total count for Map Pack rankings.

Then optimize

Category and posts

Add "Psychotherapist" or "Mental Health Service" as secondary categories. Post weekly with service highlights, team credentials, and client-facing content. Freshness is a direct ranking factor.

How you show up across the map right now Avg rank 18-31

Each cell is a search run from that spot on the map. Green means you land in the top 3 of the Map Pack there. You hit top 3 in only 1 of 294 cells across 6 keywords.

31.1
Avg map rank
therapy
0% of grid in top 3 · 25/49 in the pack
local grid for therapy
20+
20+
20+
20+
20+
20+
20+
52
33
36
39
56
20+
20+
45
31
29
21
42
20+
20+
38
32
24
4
55
20+
20+
30
22
13
17
37
20+
20+
19
18
22
26
36
20+
20+
20+
20+
20+
20+
20+
20+
20+
18.6
Avg map rank
therapist
2% of grid in top 3 · 25/49 in the pack
local grid for therapist
20+
20+
20+
20+
20+
20+
20+
29
20
24
26
27
20+
20+
25
26
22
15
19
20+
20+
26
21
15
2
36
20+
20+
19
17
10
13
15
20+
20+
8
8
12
16
13
20+
20+
20+
20+
20+
20+
20+
20+
20+
23.8
Avg map rank
couples therapy
0% of grid in top 3 · 25/49 in the pack
local grid for couples therapy
20+
20+
20+
20+
20+
20+
20+
35
31
29
28
39
20+
20+
30
29
24
22
34
20+
20+
27
25
18
11
44
20+
20+
24
24
18
18
25
20+
20+
10
12
12
13
14
20+
20+
20+
20+
20+
20+
20+
20+
20+
19.5
Avg map rank
anxiety therapy
0% of grid in top 3 · 25/49 in the pack
local grid for anxiety therapy
20+
20+
20+
20+
20+
20+
20+
33
29
22
23
35
20+
20+
30
24
24
20
21
20+
20+
25
22
12
4
37
20+
20+
19
19
8
9
23
20+
20+
8
10
8
8
15
20+
20+
20+
20+
20+
20+
20+
20+
20+
25.7
Avg map rank
marriage counseling
0% of grid in top 3 · 25/49 in the pack
local grid for marriage counseling
20+
20+
20+
20+
20+
20+
20+
32
31
34
31
33
20+
20+
33
33
28
28
33
20+
20+
29
33
23
14
45
20+
20+
25
27
22
21
28
20+
20+
9
12
12
12
14
20+
20+
20+
20+
20+
20+
20+
20+
20+
33.5
Avg map rank
counseling near me
0% of grid in top 3 · 16/49 in the pack
local grid for counseling near me
20+
20+
20+
20+
20+
20+
20+
20+
48
44
20+
20+
20+
20+
20+
20+
41
35
20+
20+
20+
20+
41
29
8
55
20+
20+
20+
39
23
22
46
20+
20+
20+
18
22
33
32
20+
20+
20+
20+
20+
20+
20+
20+
20+
1-3 4-7 8-10 11-15 16+ not in pack
The plan

05 · ROADMAP90 days to AI citations and Map Pack wins

Sequenced so the fastest wins (GEO signals, review velocity) land first, while the on-page cleanup runs in parallel.

1
Phase 1 · Quick wins

Get citable by AI

Weeks 1-3
  • Add FAQPage schema to top 10 service pages (anxiety, couples, depression, etc.)
  • Rewrite H2s as questions: "What is couples therapy?" "How does anxiety treatment work?"
  • Publish llms.txt file with practice overview, specialties, and credentials
  • Launch Google review request flow: text/email after every session
2
Phase 2 · Foundation

Fix on-page technical debt

Weeks 3-7
  • Audit and fix 55 pages with multiple H1s: one H1 per page
  • Rewrite 46 overlong titles to 55-60 characters, primary keyword first
  • Add meta descriptions to 13 missing pages
  • Add self-referencing canonicals to 13 pages missing them
  • Fix 3 broken 404 pages with 301 redirects
3
Phase 3 · Compound

Local dominance + authority

Weeks 7-13+
  • GBP optimization: add secondary categories, weekly posts, Q&A responses
  • Therapist bio pages with credentials, publications, and headshots
  • Condition-specific landing pages (OCD, trauma, relationship issues) with FAQ schema
  • Backlink outreach: Psychology Today, local directories, university alumni networks
  • KPI tracking: AI citations, Map Pack positions, review count, calls/forms
Ready when you are

Let's make Attune the most citable therapy practice in Philadelphia

You have the credentials, the perfect rating, and a site that's already ranking. What's missing is the visibility layer that gets you cited by AI and into the Map Pack top 3. That's exactly what REK builds.

Book the strategy call →
Supporting detail

06 · DETAILSThe receipts

Everything above, with the specifics. Tap each block to open it.

Add FAQPage schema to each service page with 3-5 questions clients actually ask. Example for couples therapy:

Q: What is couples therapy? A: Couples therapy is a form of psychotherapy that helps partners improve communication, resolve conflicts, and strengthen their relationship with the guidance of a licensed therapist.

Q: How long does couples therapy take? A: Most couples see meaningful progress in 8-12 sessions, though some continue longer for deeper work.

Deploy as JSON-LD in the page <head>. Match the visible FAQ content on the page.

Create /llms.txt at the root with a plain-text summary AI can read in one pass:

# Attune Philadelphia Therapy Group

## About
Attune Philadelphia Therapy Group is a mental health practice in Center City Philadelphia offering individual, couples, and group therapy. Our team includes fully licensed therapists with graduate degrees and published authors.

## Services
Anxiety therapy, depression treatment, couples counseling, trauma therapy, OCD treatment, relationship issues, life transitions.

## Location
255 S 17th St #1106, Philadelphia, PA 19103. Serving Center City, Rittenhouse, and greater Philadelphia.

## Contact
(215) 564-9900 | therapistsinphiladelphia.com

Pages crawled
92 HTML pages
Status 200
81 pages (88%)
Redirects (301)
8 pages
Errors (404)
3 pages
Indexable
67 pages
Non-indexable
14 pages
Missing canonical
13 pages
Missing meta description
13 pages (16%)
Multiple H1
55 pages (60%)
Overlong title
46 pages (50%)
Duplicate H1 instances
27 across 6 groups
Thin pages (<300 words)
6 pages
Avg word count
1,665 words
"therapy"
Found in 25/49 cells, avg rank 31.1, top 3: 0%
"therapist"
Found in 25/49 cells, avg rank 18.6, top 3: 2% (1 cell)
"couples therapy"
Found in 25/49 cells, avg rank 23.8, top 3: 0%
"anxiety therapy"
Found in 25/49 cells, avg rank 19.5, top 3: 0%
"marriage counseling"
Found in 25/49 cells, avg rank 25.7, top 3: 0%
"counseling near me"
Found in 16/49 cells, avg rank 33.5, top 3: 0%

Best performance is directly at your office location (rank 2-4 for most keywords). Visibility drops sharply beyond a 1-mile radius.

Listing status
Operational (10/10)
Star rating
5.0 stars (20/20)
Review volume
26 reviews (15/25)
Phone number
(215) 564-9900 (10/10)
Website linked
Yes (15/15)
Hours set
Yes (15/15)
Primary category
Medical Clinic (5/5)
Total visibility score
90/100

Gap is review volume. 50+ reviews would earn full points. Consider adding "Psychotherapist" as secondary category for better therapy-intent matching.

Site crawl via Screaming Frog + PageSpeed Insights + AI citation testing (ChatGPT, Gemini) + local grid analysis, June 2026.

AI mention rate: 8 queries across ChatGPT (6) and Gemini (2) for Philadelphia therapy, couples therapy, anxiety therapy, and related terms. Competitors cited were recorded verbatim from AI responses.

Local grid: 7x7 grid centered on 255 S 17th St, Philadelphia. 6 keywords tested at each of 49 points (294 total searches). Rankings pulled from Google Maps API.

Authority metrics: 215 referring domains, 468 backlinks (293 dofollow), spam score 21. Domain Authority rank 147 (Moz equivalent scale 0-1000).

Attune Philadelphia Therapy Group, GEO + SEO Audit, June 2026.
Prepared by REK Marketing & Design · rekmarketing.com
Confidential prospect analysis.