#2–3
Where you rank across your core market keywords today
The complete, honest view of where your practice stands in search — what's working, where you've slipped this quarter, and exactly how we get it back. Numbers pulled straight from Google Search Console, GA4, your Business Profiles, and live rank tracking.
Prepared for Heather · Orlando Thrive Therapy | by REK Marketing & Design
Here's the straight truth, and it's the most important thing in this report. Across the searches that book therapy clients in your market, Orlando Thrive still ranks in the top three. But on several of your biggest terms you were sitting at #1 earlier this year and have slid to #2–#7. That slide is recent, specific, and recoverable — and it's the heart of the plan.
| Search that books a client | Rank in Q1 | Rank now |
|---|---|---|
| therapy | #1 | #3.2 |
| marriage counseling | #1 | #2 |
| anxiety counseling | #1 | #2 |
| individual therapy | #1.8 | #4.7 |
| trauma counseling | #1.6 | #7.3 |
| couples therapy | #4.8 | #3.6 |
| therapist | #3.8 | #3 |
A few terms moved up; the priority is the ones that dropped. Because these are localized rankings, they reflect what a real client in your area sees when they search.
You were #1. Getting back there is a recovery, not a rebuild — and that's a very different starting point.
Conversion tracking wasn't set up correctly until April — which is exactly why the leads felt invisible before. It's fixed now, and for the first time we can tie clients back to their source. The picture is clear: organic search is your engine.
That last one matters more than it looks. People are starting to ask AI assistants “who's a good therapist near me” — and Orlando Thrive is already being recommended by ChatGPT enough to book real clients. That's an early lead in a channel most practices haven't even noticed yet.
The ranking slip above showed up directly in the traffic. It's not a mystery, and it's not permanent.
Average position drifted from 11 to 17 as the money keywords slipped from #1. Since 70% of leads come from organic, this is the single biggest lever on your booking volume — and recovering those positions recovers the traffic.
Your site passes Google's Core Web Vitals and scores 99/100 on technical health — no broken pages, no thin content. So Q2's softness isn't a site to repair; it's a handful of rankings to win back. That's a much better position to recover from.
While rankings move around, your local presence has stayed strong — and it's quietly your most durable asset.
One gap worth naming: you're not yet appearing in Google's AI Overviews (the AI answer box at the top of results), even though you show up in ChatGPT and Gemini. That's an open opportunity — and your 4.9-star profiles are exactly what earns those placements.
Focused, specific, and tied to the leads we can now track — not traffic for its own sake.
A targeted push on the exact terms that slipped — therapy, marriage counseling, anxiety counseling, trauma counseling — to win back the top spots you held in Q1. This is where the lost leads come back.
You already pass Core Web Vitals — we push further (trimming unused scripts and heavy images) to shave load time, protecting rankings and keeping visitors from dropping before they book.
Get you cited in Google AI Overviews and surfaced for specialty searches (EMDR, anxiety, by location), building on the ChatGPT lead you already have. This is the next frontier of local discovery.
Turn your 4.9-star, four-location footprint into more calls — steady reviews, local posts, and tighter map-pack optimization across all four profiles.
You have a page-one practice, a reputation competitors can't match, leads that are now tracked and growing, and an early foothold in AI search. Q2 softened because a handful of rankings slipped — and we know exactly which ones and how to win them back. This is the full, honest picture, and it's a strong one. Let's get on a call and go through every number together.