Fear & anxiety resources · Book, blog, and personal brand · managingfear.com
Prepared by REK Marketing & Design
ChatGPT and Gemini named you in 0 of 4 local answers. Susan Jeffers and Brené Brown own that share of voice.
Biggest gapThe content is rich. The problem is that the site does not tell search engines or AI what it is for. Is it a book? A blog? A personal brand? A coaching practice? Until that is clear, you rank for almost nothing and AI cites competitors instead. These three moves fix the identity problem first.
The homepage tries to be a book landing page, a blog index, and a personal brand site at once. Pick the primary goal (book sales, coaching leads, or content authority) and build the IA around that single conversion path.
Fixes the identityThere is no structured data. AI engines cannot confirm who Stan is, what the book is, or what services exist. Adding schema is the single fastest way to become citable in ChatGPT and Gemini answers.
Unlocks AI citationsOur crawlers could not access the site. If GPTBot and ClaudeBot are blocked by the host or firewall, no amount of on-page work will earn AI visibility. Confirm and whitelist them.
Opens the doorManaging Fear has 200 practical techniques, a blog archive, and a personal brand behind it. That is more substance than most competitors can claim. The site even has a decent Domain Authority equivalent (280 on a 0-1000 scale), 508 referring domains, and 2,729 backlinks. Those are real assets.
The problem is that none of this is organized for search or AI. The homepage title says "200 Practical Techniques That Work," but there is no schema telling Google or ChatGPT what the book is, who the author is, or what services are offered. The site structure is unclear: is the goal to sell the book, grow the blog, or generate coaching leads? Without that clarity, you rank for only 97 keywords (none in the top 3) and pull an estimated 84 visits a month. Meanwhile, Susan Jeffers, Brené Brown, and apps like Headspace and Calm own the AI answers for fear and anxiety queries.
The good news: AI crawlers are not blocked by robots.txt. The bad news: our crawlers still could not access the site, which suggests a server-level or firewall block. Until that is resolved, AI engines cannot read the content at all.
508 referring domains and 2,729 backlinks (2,324 dofollow) give you a foundation most authors never earn. The content is substantial. The homepage has schema markup present (though empty types). HTTPS is live.
Zero Organization, Person, Book, or FAQ schema. No top-3 rankings. 84 visits/month. 0% AI mention rate. Mobile LCP at 8 seconds. AI crawlers may be blocked at the server level.
Competitors are books and apps, not optimized websites. A clear site purpose, proper schema, and AI-friendly structure would make Managing Fear the most citable fear-management resource online.
ChatGPT and Gemini named you in 0 of 4 local answers. Susan Jeffers ("Feel the Fear and Do It Anyway"), Brené Brown, and apps like Headspace and Calm dominate recommendations for fear management resources. The site allows AI crawlers on paper, but our crawlers could not access it, which suggests a server-level block.
We tested ChatGPT and Gemini with fear-management queries. Managing Fear was not mentioned once. The competitors winning that share of voice are Susan Jeffers (3 mentions), Brené Brown (4 mentions across two books), and apps like Headspace, Calm, and 7 Cups.
robots.txt does not block GPTBot, ClaudeBot, or PerplexityBot. But our crawlers could not access the site, suggesting a server-level or firewall block.
No /llms.txt found. This file helps AI engines understand a site quickly. Adding one is a 10-minute win.
AI cannot confirm who Stan is or what the book is. Without structured data, you are invisible to entity-based AI answers.
Fear and anxiety queries are question-heavy. FAQ schema makes your answers directly citable in AI responses.
The GEO score of 40 reflects allowed crawlers but missing schema, no llms.txt, and the server-level access issue that must be resolved before any other GEO work matters.
The fear and anxiety space is dominated by established books and wellness apps. These are the competitors ChatGPT and Gemini cite when users ask for help managing fear.
| Competitor | AI mentions (of 4 queries) | Type |
|---|---|---|
| Managing Fear (you) | 0 | Book / blog |
| Feel the Fear and Do It Anyway (Susan Jeffers) | 3 | Book |
| The Anxiety and Phobia Workbook (Edmund J. Bourne) | 2 | Book |
| The Gifts of Imperfection (Brené Brown) | 2 | Book |
| Daring Greatly (Brené Brown) | 2 | Book |
| Smiling Mind | 2 | App |
| 7 Cups | 2 | App |
| Headspace | 1 | App |
| Calm | 1 | App |
| Radical Acceptance (Tara Brach) | 1 | Book |
Source: REK AI mention audit, August 2026. We ran fear-management queries through ChatGPT and Gemini and tracked which resources were recommended. Managing Fear was not cited once.
Susan Jeffers and Brené Brown are cited because their books have clear titles, clear promises, and years of structured reviews and citations. Managing Fear has the content but not the structured identity that makes it citable.
The competitors are mostly mindset books or meditation apps. "200 Practical Techniques" is a differentiated promise. If the site clearly positions around that, with schema and quotable content, it can carve out a distinct niche AI will cite.
The site has a decent authority foundation but almost no top rankings. These are the issues keeping it from converting that authority into traffic. Tap any row to see the fix.
/llms.txt file helps AI engines understand a site quickly. It is missing. Fix: Create an llms.txt file that explains who Stan is, what the book is, and what the site offers. 10-minute task.Source: PageSpeed Insights, August 2026. The SEO score is perfect at 100, but mobile performance is dragged down by an 8-second LCP. CLS and INP data not available.
Sequenced so the fastest wins (unblocking crawlers, adding schema) land first, while the site restructure and content optimization build in parallel.
The content is there. The authority is there. What's missing is the identity that tells search engines and AI what Managing Fear actually is. That's exactly what REK builds.
Book the strategy call →Everything above, with the specifics. Tap each block to open it.
Deploy Person schema for Stan with name, bio, and sameAs links to social profiles. Add Book schema with title, author, ISBN, and description. Add FAQPage schema to technique pages with question-answer pairs.
Verify before deploying: Confirm Stan's full name, credentials, and any ISBN for the book.
Create /llms.txt at the root with:
# Managing Fear
Author: Stan [Last Name]
Book: "Managing Fear & Anxiety: 200 Practical Techniques That Work"
Purpose: Practical fear and anxiety management techniques
Contact: [email]
Learn more: https://managingfear.com/about
Site analysis via DataForSEO + PageSpeed Insights + manual review, August 2026. AI mention audit via ChatGPT and Gemini queries for fear management resources.
Crawl data limited: our crawlers could not access the site, so some on-page findings are from DataForSEO's cached data. Server-level access must be verified before confirming AI crawler status.