HVAC contractor · Eustis, FL · eggertcoolingandheating.com
Prepared by REK Marketing & Design
Your Google Business Profile exists but may not be verified or fully claimed. Hours aren't set, and review count is low for a competitive HVAC market.
Verify & optimizeYou have a functioning website with decent SEO fundamentals, but you're invisible in the Map Pack and AI search. ChatGPT and Gemini named you in 0 of 12 local HVAC answers while 12 different competitors got recommended. The gap is local presence and structured data, not the website itself.
Your GBP exists but hours aren't set, status is unclear, and 28 reviews is thin for HVAC in Lake County. Verify ownership, add hours, and launch a review request flow to hit 50+ reviews in 60 days.
Unlocks the Map PackNo Organization, LocalBusiness, or FAQ schema exists. AI engines and Google can't confirm what you are or where you work. One JSON-LD block fixes this and makes you citable.
Makes you AI-visible33% of your 81 pages have no meta description. That's 25 missed opportunities to control what shows in search results and what AI models quote.
Quick SEO winEggert Cooling and Heating has a real website with 81 pages, 457 ranking keywords, and an estimated 1,049 monthly organic visits. That puts you ahead of most local HVAC contractors on traditional SEO. The homepage has a title tag, meta description, H1, and schema markup. Core Web Vitals need work (11.3s LCP on mobile), but the foundation is there.
The problem is local and AI visibility. Your Google Business Profile appears to exist but may not be verified or claimed. Hours aren't set. You have 28 reviews, which is low for a competitive market. And in AI search, you're not being recommended at all. We tested 12 local HVAC queries across ChatGPT and Gemini. You appeared in zero answers. Competitors like Austin Star Services, Covenant Air, and David Gray Heating got the mentions instead.
The fix is straightforward: verify and complete the GBP, add structured data so AI engines can read your business identity, and fill the content gaps (25 pages missing meta descriptions, 6 missing H1s, 7 thin pages). Do those three things and you move from invisible to competitive in 60 days.
81 pages indexed, 457 keywords ranking, 2 in the top 3. Homepage has title, meta, H1, and some schema. 93 referring domains and 105 dofollow backlinks give you authority to build on.
GBP may be unverified. Hours not set. Only 28 reviews. Zero AI mentions across 12 queries. 25 pages missing meta descriptions. Mobile LCP at 11.3 seconds.
Eustis and Lake County HVAC is competitive but not locked up. Verify the GBP, add schema, fix the content gaps, and you become the most citable HVAC contractor in the area.
ChatGPT and Gemini named you in 0 of 12 local HVAC answers. Twelve different competitors got recommended instead. The good news: all 14 AI crawlers can access your site. The bad news: there's no structured data telling them who you are.
No Organization, LocalBusiness, FAQ, or Article schema exists on your site. AI engines can crawl your pages but can't confirm your business name, location, services, or credentials. That's why you're not being cited while competitors are.
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and all 14 AI crawlers can access your site. No robots.txt blocks.
No /llms.txt file exists. This is the file AI uses to quickly understand a site. Adding one gives you an edge most competitors don't have.
Tested 12 local HVAC queries. You appeared in none. Austin Star Services, Covenant Air, David Gray Heating, and 9 others got recommended.
No FAQ schema and no question-format headings. AI models pull from Q&A content. Adding FAQ blocks makes your content quotable.
The 40/100 GEO score reflects strong crawler access but zero structured data, no llms.txt, and no AI citations. Adding schema and FAQ content would move this to 65+ quickly.
When someone asks ChatGPT or Gemini for HVAC help in your area, these are the businesses getting mentioned. You're not on the list yet.
| Competitor | AI Mentions | Notes |
|---|---|---|
| Eggert Cooling and Heating (you) | 0 | Not mentioned |
| Austin Star Services | 1 | Mentioned in ChatGPT |
| Covenant Air Conditioning and Heating | 1 | Mentioned in Gemini |
| David Gray Heating & Air | 1 | Jacksonville area |
| Green Leaf Air | 1 | Mentioned in ChatGPT |
| The Chill Brothers | 1 | Mentioned in Gemini |
| Clean Air Comfort Systems | 1 | Mentioned in ChatGPT |
Source: REK AI citation audit, June 2026. 12 queries tested across ChatGPT and Gemini. 29 different HVAC competitors were recommended across all responses. Eggert appeared in none.
| Metric | Value | Read |
|---|---|---|
| Total ranking keywords | 457 | Solid foundation |
| Keywords in top 3 | 2 | Room to grow |
| Estimated monthly traffic | 1,049 | Good for local HVAC |
| Paid keywords | 0 | No PPC running |
Source: DataForSEO, June 2026. You have organic traction. The gap is local pack visibility and AI citations, not traditional SEO.
1,049 monthly visits and 457 ranking keywords is better than most local HVAC contractors. Your site is indexed and ranking. The foundation exists.
None of the competitors getting AI mentions are dominant. One or two mentions each. Adding schema and FAQ content could put you on the list quickly.
Your site has good bones but clear gaps. 33% of pages are missing meta descriptions. Mobile performance is poor. These are fixable issues that compound over time.
Source: PageSpeed Insights + Screaming Frog crawl, June 2026. The 11.3s LCP is the critical issue. Desktop performance is likely better but mobile is what Google measures for rankings.
Your Google Business Profile exists but may not be verified or claimed. Hours aren't set. You have 28 reviews at 4.4 stars. For "AC repair Eustis" and similar queries, you're not appearing in the Map Pack at all.
GBP visibility gaps: Hours not set (0/15 points). Status not confirmed (0/10 points). Review count is low for HVAC (15/25 points). Website is linked and category is set correctly. The profile may need verification or claiming to unlock full control.
Confirm ownership through Google's verification process. Set business hours. Add service area. Upload recent project photos. Make sure the phone and website match exactly.
28 reviews is thin for HVAC. Send a review request by text after each service call. Respond to every review. Target 50+ reviews to compete in the Map Pack.
We tested 4 keywords across a 7x7 grid centered on Eustis. You did not appear in the Map Pack for any of them at any location.
Your site has the foundation. The work is local presence, structured data, and content gaps. Here's the sequence.
You have the website foundation. What's missing is local presence and AI visibility. REK can fix both. Let's start with the GBP verification and schema implementation.
Book the strategy call →Everything above, with the specifics. Tap each block to open it.
Deploy this JSON-LD in the <head> of your homepage. Verify the NAP matches your GBP exactly.
Required fields: @type: LocalBusiness, name, address (streetAddress, addressLocality, addressRegion, postalCode), telephone, url, geo (latitude, longitude), openingHours, areaServed, priceRange.
Add sameAs links to your Facebook, Yelp, and any other verified profiles.
Data collected June 2026 from: Screaming Frog crawl, DataForSEO organic and authority metrics, PageSpeed Insights, Google Business Profile API, and manual AI citation testing across ChatGPT and Gemini.
Local grid tested 4 keywords across 49 points (7x7 grid) centered on Eustis, FL. GBP visibility score is based on publicly visible profile elements only (not internal profile completeness).
AI mention testing: 6 queries each to ChatGPT and Gemini for local HVAC services. Eggert appeared in 0 of 12 responses.
